Compress to impress

Compress to impress

Increasingly on social media, we compress our message into the most condensed format possible. Maximising the limited resource of our reader’s attention, we try to get the maximum impact for minimum investment of their attention. But what consequences come of compressed information? Ths sntnc hs bn cmprssd by rmvng th vwls - This sentence has … Continue reading Compress to impress

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A letter to Twiggy

Dear Andrew, Your "Our Iron Ore" campaign has ignited the public imagination. It has reminded people that the resources which lie in the ground actually belong to all of us, the people of Australia. On OurIronOre.com, it states, "We are all impacted by the disappearing iron ore dollars in our economy and we want to … Continue reading A letter to Twiggy